Netpulse is the number one gym app solution on the market with clients like Gold’s Gym and Planet Fitness. They were preparing for the rollout of new features that enable gyms to market digitally.
We interviewed customers and employees, researched the competitive landscape, and advised senior leadership on strategy for both naming and going to market with the new product.
“Launching a new product is hard. We hired Connor to strategize the product name and go-to-market strategy. He dove right in, conducting customer interviews, amassing research and ultimately guiding us to a name and strategy that led to a wildly successful product launch.”
Greg Skloot, VP Growth at Netpulse