Sumu is an early stage Boston-based startup building an app that helps users discover apartments for rent. They needed help doing the initial UX, UI, and branding for an iOS app. This project was in collaboration with J+ Studio.

What We Did

  • UX audit and wireframing
  • Logo design
  • Mobile app UX design

After hundreds of iterations, the final logo is based off perfect circles and 12.5ยบ angles.


Different lockups for the logo mark, company name and tagline.


Mobile app wireframes to figure out the best user flow through the app.

The design is loosely based on Tinder-style swiping to “like” apartments. After a “like,” the “schedule a showing” button and realtor information appear. You can schedule a showing with the realtor through the app.